Best Marketing Tips For Doctors
After years of medical school and residency, some physicians may often branch out to open up their own private practices. Some are fortunate enough to have potentially built up a clientele over the years. However, for others, breaking into a successful private practice may rely solely on your networking and marketing skills to attract patients to your practice.
For doctors looking to grow their practice steadily, here are five tips that you can use to help earn more patients in 2020.
1) Get on Google My Business
This may seem like a no-brainer, however you’d be surprised how many physicians and specialists often don’t have a listing on Google. Getting on Google my business is a great way to market to local potential patients who are seeking a clinic near them or in a specific area.
If you have a website (which we’ll get into in a minute) statistics show that your website will see an increase in twice as much organic traffic, which could in turn mean more potential patients.
2) Update Your Website
Let me ask you a question: do you still use the Blackberry that you owned 15 years ago?
Didn’t think so.
Much like how technology has changed over the years, the website that you bought or maybe built yourself 15 or 20 years ago probably needs a major overhaul. The technology that was used to code your website back then is probably old, outdated, or decrepit.
It’s 2020, and getting a modern, professional website would be a great asset to help build your practice.
3) Make a Vlog (Video Blog) on YouTube
A key consumer attractor is personalizing your brand. Video is the most intimate, personal channel you can utilize to connect with your prospective patients.
As a doctor, you have a wealth of institutional knowledge that the common layman does not. Use this knowledge to build trust and authority for your practice. Sharing even the most basic knowledge such as frequently asked questions or how-to’s revolving your practice can help establish a much more meaningful branding footprint.
4) Strip Down Your Vlog into a Blog
In digital marketing, good content is completely recyclable.
Use the text from your video blog to create great search engine friendly text content for your blog and watch your website traffic begin to climb.
5) Write a Book
Ask yourself: when was the last time you threw away a book?
In an increasingly digital world, we still often find it difficult to throw away these small, tangible pockets of knowledge that linger on our shelves.
Not only is this a perfect “top-of-mind” marketing tactic, having a book written provides you and your practice with instant credibility and esteem in the eyes of your prospective and current patients.
Once you’ve collected enough blog material, there’s no reason why you can’t have a book published and have them placed in your office or at a peer’s lobby.
